Thursday, September 3, 2009

Dental Attraction

So, I've been putting off seeing a dentist for a long time, but I've been having some pain in a few teeth and think I need a bridge - I've had this gap since I had a tooth pulled a dozen years ago and my teeth are getting out of alignment around it. I picked a dentist from my plan and went in yesterday, they took x-rays and I'm going in tomorrow to see the results and discuss what we need to do.

Today I got a small envelope in the mail from them. Amused, I figured they probably have one of those reminder setups that automatically sends you a card before an appointment. Kinda unnecessary this time, but whatever. So I open it.

It's a note, clearly handwritten in ballpoint. It says:

"Dear (Calamitybird),

Just a short note to let you know how much we appreciate having you in our practice.

We value you not only as a patient, but also as a friend.

Yours truly,
Doctors and Staff at Comfort Dental"

So...I saw them for the first time ever yesterday morning, and this must have been in the mail by afternoon. I have to say, I found it a little weird. I mean, I like you, Comfort Dental, but we just met. But Comfort Dental would like me know that already they feel a deep connection. They understand me the way those other dental providers don't. Comfort Dental is sure that they are the only dental provider for me, don't you see? If I were to end it now, surely I would find the Doctors and Staff at Comfort Dental standing under my window, Peter Gabriel blaring from the boombox held defiantly over the heads of the Doctors and Staff at Comfort Dental.

Maybe I'm reading too much into it. Maybe it's just good old-fashioned customer care, and it's just my imagination that the wording is a little...stalker-esque.

Then again, when my husband passed my desk earlier I saw him pause, peruse the creased little stationery note, and declare, "That's creepy."

1 comment:

  1. I finally went to the dentist after a decade or so of not going (some people may find that scary in and of itself).

    My diagnosis?

    I had two micro-cavities to fill, and two existing fillings that were degrading and he wanted to replace.

    The only other problem they found was some hardened plaque they scraped off. But for ten years with no dentist, I really expected much more to be done.

    Reason for staying away so long? I am f-ing terrified of dentists and drills, etc. The one I picked will knock my ass out if I want him to rather than poke me with a needle.